APT Workplace Pensions and APT Wealth Management
Making pension management friendly and approachable
The objective for pension management specialists APT Workplace Pensions Limited and APT Wealth Management Limited was to create a friendly, warm and approachable website – showing off the value of being people-orientated. This was achieved using a spectrum of warm, autumnal colours and people orientated imagery.
The client clearly stated that although APT Wealth Management is a product, which APT Workplace Pensions offers, it needed to be clearly differentiated as part of APT Workplace Pensions as a whole. To achieve this, a secondary site was created and based on the original design and structure of APT Workplace Pensions. Although the APT Wealth Management section of the site sits snuggly into the APT Wealth Management site, nowhere across the APT Wealth Management section are any of the APT Wealth Management colours or the APT Wealth Management logo used.