Carmel Guilfoyle

Logo & Branding

Studies in Arts and Humanities

This was a personal project for an online literary journal called Studies in Arts and Humanities Journal. Studies in Arts and Humanities (SAH) is an interdisciplinary academic collaboration whose enduring concern is with social, political and cultural practices, in the context of mapping transformations in contemporary society.

The bird in question is the Bucero bird or Hornbill. It was a mainstay for the logo but they wanted to modernise the image that they were using as their logo. From sketch to Illustrator, using the Fibonacci sequence, ovals and circles I achieved a modernised version that the client was happy with.

I added colour to the logo to show variation and also mocked it up on merchandise for the client.

Carmel Guilfoyle